A Millionaire's Secret
Washington DC was nasty as could be. As I sat on the bench
waiting for my bus to arrive I couldn't wait to get back to the
backwoods of Louisiana. I had almost sat in a pool of blood that
was on the far end of the bench and I was ready to go. I truly
hope people coming to visit our country don't make DC one of
Anyway, before my bus arrived I was approached by a nicely
dressed elderly gentleman in need of directions. I told him I had
no idea what he was looking for as I too was just passing
through. To this day I'm not sure why, but we started talking as
if we had known each other for years.
We talked about life, people and eventually the conversation
turned to business. It was here that the gentlemen saw something
in me, I suppose, that made him feel like sharing what he said
was the greatest secret ever told. He said everyone had heard it
but almost no one paid any attention to it, even though it was
the one thing that could bestow a fortune upon any man or woman
who used it.
My ears where definitely starting to perk up. Something about his
tone told me this man knew from whereof he spoke. And I wanted to
know what the secret was with a passion. He must have sensed my
anxiousness because at that very moment he gave me a warning that
was almost a scolding.
I'll try to recount here as best I can the rest of our
Man: "Do not make the mistake of shrugging off what I am
about to tell you because you have heard it before. No doubt you
have heard it already from at least one person in your life. You
may have even heard it many times. Do you have any aversion to
religion Mr. Says?"
Me: "No I don't. I don't believe many preachers know what
they are talking about or even what they are trying to teach, but
I do know the Bible has a lot of great knowledge in it."
Man: "Good. I would not want you to discount what I am about
to tell you because it does come directly from the Bible. But its
applications reach far beyond what most people can conceive of.
It will take thought, intense pondering on your part, to begin to
get some inkling of its power."
"This simple secret, when applied to business, will draw
money to you as easily as water runs down a mountain. Even a fool
can apply it and prosper. When applied to relationships, it will
create more friends than you can handle" (laughing heartily)
Me: "What is it, I'm dying to know now?"
Man: "Patience Mr. Says, Patience. I will not give it to you
as it has always been repeated by fools who have no respect or
knowledge of what it even means. No. I will give it to you
"What type of business are you interested in?"
Me: "Well, I'm dabbling in Mail Order right now. I would
like to place ads and sell books."
Man: "Fine. Fine. Mail Order it is. Let me tell you how to
create a fortune in this Mail Order. All you have to do is create
the product you want to buy"
Me: "I don't understand"
Man: "You will"
"You see, you are your market. Whatever you want, there are
millions of other people wanting the same thing. That elusive
product you are looking for is the product millions of others are
also looking for right now."
"All you have to do is create the product you want to buy,
the product you yourself have been looking for. Once you have
this product, what would you want the sales message to say so
that you know this is the product you have been looking
"If someone else where selling this product, what would you
want the ad to say, what would get you to buy this product?. When
you have that answer, that is the ad you want to create."
Me: "I see" (hesitantly)
Man: "See the business across the street here? Pizza. I
could triple the business that place does inside of 10 minutes.
That's what I do by the way" (smiling)
"All I would do is walk into the business as a customer. I
would sit there and imagine all the things that could be done to
me that would make me a loyal customer to that business for life.
What could they do for me that would make me feel this way?"
"Once I had the answers to that question, I would implement
them across the board. Every customer would be treated the way I
had imagined. And without any doubt what so ever that business
would triple the profits it now makes."
Me: "I think I know..."
Man: "Wait, you don't really know anything yet. That's the
problem with people. They brush something off because of where it
came from or because they heard it many times. Leave that for
fools. You won't "know it" until you have deeply
pondered it and put it to use."
Man: "What I am telling you has power undreamed of. The
simple words used to describe it cannot contain it. Does not do
justice to it, and has been prostituted by blabber mouths who let
wisdom fall off their lips with not even a single brain cell
grasping what they are rambling about."
"What I am telling you is Law, not man's Law, but the very
Law's of nature herself. It's the way things work and those who
truly understand it rise to the top in every field known to
"What people don't understand is that it applies to
everything. This secret can be applied with virtually every step
you take, everything you do, every word you speak and everyone
concerned profits by it."
"If you are a writer, write like you would like to be
"If you are a salesman, sell like you would like to be sold
"If you are a speaker, speak like you would like to be
"If you want more love, then love like you would like to be
"If you want more friends, be the friend you would like to
"When you infuse everything you do with this secret it takes
on a magical power. Businesses dominate the market, books become
best sellers, leaders attract huge and loyal followings."
"How would you like it?"
"How would you respond to it?"
"How would it make you feel?"
"Those are great questions to think about every time you do
or create something. You will get into the hearts and minds of
everyone who comes under your influence if you will first think
how you would have it done to you."
"I'm certain you already know the quote from the Bible I'm
referring to. But don't repeat it, just ponder it and pratice
Me: "I do. But I've never thought of how it could actually
apply to everything in life. I too was one of those fools who
passed it over without so much as a second thought. I really want
to thank you for sharing this with me."
Man: "It's been a real pleasure talking with you Mr. Says,
have a safe journey home."
And with that, he was gone. The funny thing was, as I was riding
home on the bus I realized I never got his name, nor do I
remember ever giving him mine. Maybe he saw my luggage tag. I'm
not sure. It really doesn't matter. What does matter is that I've
profited from that advice for the last 15 years.
I'm not even really any good at it either and I've still pulled
in huge amounts of money. Especially from the Internet. This is
one place this knowledge can really shine. People have always
asked me my secret. How come the Warriors is still here, with the
same products, with all this competition, after all these years?
This one simple secret is the answer. I always ask myself how
would I like to be treated by this company? What would I like to
see? What would I like to get? How would I like to be dealt with?
Those simple questions are all you have to answer. When you do
get the answers, put them into action and watch what happens.
Create The Site You've Been Looking For
Write Like You Would Like To Be Written To
Sell Like You Would Like To Be Sold To
Talk Like You Would Like To Be Talked To
Deal Like You Would Like To Be Dealt With
Create For Others What You Would Like Created For You
Excite Others The Way You Would Like To Be Excited
To Your Success,
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